Adobe analytics segment hit visit visitor. Let me add detail of segment for just in case. Adobe analytics segment hit visit visitor

 
 Let me add detail of segment for just in caseAdobe analytics segment hit visit visitor Sign In

Documentation. ”. As Adobe Experience League describes, “segments allow you to identify subsets of visitors based on characteristics or website interactions. Without knowing the implementation and configuration of the report suite I would say that the order event might be sent in some instances where there is no tracking code persisting. SOLVED Segment the visitor who has 500+ pageview for particular dimension. Documentation. v81 fires only when user see the banner (campaign). Learn. However, I remember how long it took me to understand them initially. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. using this segment would not affect historical data because the user in the example would only appear for the month where event B occured. But Revenue is same. Learn. Sign In. Learn about the different segmentation containers and how to utilize them. Analysis Workspace, Reports. So AA is actually counting all visitors that had at least one hit that matches your segment definition. the segment built using "Visitor" as a scope would be super inflated. In a visit you will have multiple hits. means - 330590You could build a VISITOR segment, adding 2 VISIT containers into it, and then create a THEN condition between the 2, with the condition that it (the 2nd container) has to be AFTER 1 VISIT. Use the classification importer to import the spreadsheet back into Adobe Analytics. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer. There are 3 types of segment containers: Hit, Visit, and Visitors. If a page matches the segment rule, bring in not only that hit, but all other hits associated with that visit. Data Warehouse. Select the THEN option and add the quantity evar in the nested container and set it equal to 250. . When building segments, the hit, visit, and visitor containers control how much data your segment will contain. just "THEN" should be enough. that means even if you add a "visitor scope", you want ge. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. Hi Toby, Yes you can use a hit based container to isolate the page views for a specific referrer(s). Analytics segments can be defined at a visitor, visit, or hit level (or a combination of these levels). your segment looks for visitors who had seen 1 specific page (somewhere within timeframe) and has seen 500 pages. Transcript. Similar to the main segment builder, this gives you an indication on the right-hand side that notes if the segment is returning data and % of overall traffic population included in the segment, although this is a more simplified version than the. If a page matches the segment rule, bring in not only that hit, but all other hits associated with that visit. These settings help you understand visitor engagement at the visitor level (across visits), or constrain the analysis to a single visit. First all of your data in Adobe Analytics are contained inside an initial big box. Q- Could anyone please let me know the steps to work on the below mentioned request. When you build a segment, the system looks at the conditions and then returns all information at that level (hit/visit/visitor). Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. But your segment would only take sessions with at least 2 pageviews. Thank you so much for your comment, but in my case above, I captured all the people who have come to site via the tracking code -- and among them I wanted to see how many people actually "ordered" As far as I understood (maybe I'm wrong) the tracking code value should last till the visit ends, whic. Visit depth increases only if the hit is a page view, and the Page dimension is not the same as the last page view’s dimension item. session-id 68 years 18 days 3 hours 14 minutesWhen a variable reaches 500,000 unique values, data begins to be bucketed under Low-Traffic. For example,. And I’ve gotten there simply by going to the Segments, and plus sign there in Analysis Workspace to create a new segment. 12 hours of activity: If a user consistently fires image requests without any 30-minute gaps for. Not all segments created in the Segment Builder are compatible with Data Warehouse. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. The ‘Bounces’ metric shows the number of visits that contained exactly one hit. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsMetrics. Populate this dimension with data. Adding a container in Segment Builder. A nested. Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. It uses the following steps to measure calculation: Look at the timestamp of the first hit of the visit. . Created for: User. In this video, learn how to use the containers and hear some. Add a Fallout visualisation. Visits cast a wider net comprehensive for the entire Visitor web session whereas Hit based segments are based off occurrences of page or link requests. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites &. . - Time Spent per Visit takes into account specific dimension items for the time spent calculation. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. Read on to learn five reasons why Analytics for Target makes good business sense for your brand. Quick segments allows users to build on-the-fly segments with up to three rules without having to leave your analysis workflow. Im trying to isolate about 10k values in a segment using the contains any of filter/logic. IF you need to use "OR" with multiple date ranges, it must be added again as a VISITOR definition: VISITOR. Essentially if any of these 10k values are in the hit, visit or visitor only show me corresponding behavior for this segment. Add a visualization in any of the ways described in the “Add visualizations to a panel” section in Visualizations overview. Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies. For more information, please visit the documentation. So just to confirm can i go ahead with this to get the correct New Visitors data! Container = Hit - 263586. I could figure out why revenue of visit and visit was same. It's a visit based dimension which means every hit in that visit will have the same value for Time Spent per Visit. Any visit with only a single hit is considered a bounce. The default top-level container is the Hit container. One is in the Segment Builder in Adobe Analytics. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Type Visitors who only went to one page. AppMeasurement uses the g query string parameter for the first 255 bytes of the URL in. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning options Thanks, but I don't want to just limit to hits. Someone could come to the. Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Visit no. In your specific instance, the difference might be due to tracking code changing values mid-visit. Learn. Analytics segmentation includes the Segment Builder to construct segments and run a pre-test, and the. Visitor Container The Visitor container includes every visit. It might help to consider a very simple example. As I have always seen it, the Visitor container as the largest of the three (Hit/Visit/Visitor) and would carry beyond a single visit, which would invalidate your segment. Sign In. Now i want to use "days since last visit". This dimension is valuable to help gauge your website’s appeal and relevance to. So, if you use a Visit based container, I believe it will contain other pages of the. Hi, Can anyone help me understand how will the time spent per visit be calculated against a segment with page condition Sign In. AA explains this in a very vague manner and doesn't give examples of multiple segments being applied of different hierarchies (hit/visit/visitor). Courses Tutorials Events Instructor-led training Browse content library View all learning optionsFallout reports are a bit different, they are basically sequential steps taken by a user. You are correct if you use a visit - 274632. That is: Keep the name as short yet meaningful as possible, and. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. Completely agree with your product level function in a segment. The container architecture employed in the Segment Builder defines. Whenever data is sent to Adobe Analytics, it is collected in a Web beacon (aka server call, aka image request, aka HIT). Page=A Page!=A container = HIT. The ‘Single access’ metric shows the number of visits where the dimension item contained only a single unique value for the entire visit. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Hi you mention your goal being: "The goal being the show the visitor return rate to a page/group of page. The ‘Time spent per visit’ dimensions record the amount of time a visitor spent on the entire visit. I recently started studying Adobe Analytics. And change time range for longer one. . . and Payment Confirmation exists] Once created, check the number of visitors for this segment. And the "Days Since Last Visit" is scoped to the visit. So for example 30 minutes. What I am trying to understand is the best way to summarize the number of visitors who land on page A from each of the other pages B-E. . This limitation makes sense because a sequence can only be considered if there is more than one hit considered. A segment at the Visitor. Hi, I recently read an article explaining that when segmenting Tracking Codes in Adobe Analytics, a Hit container could be used to avoid the report dragging in additional tracking codes used during the same visit. Learn about Cross-Device Analytics. Options: (gear) icon. Add Exit Page = B as the second step. Once you know about the strange behaviour of User-based segments, you can actually use them to your advantage. Visitor Container The Visitor container includes every visit and page view for visitors within a specified time frame. The following options are available: Visit; Visitor; Flow: Container: In the Flow section . Hello all, I am trying to create a segment/metric that can capture "new visitors" of a specific page. Documentation. if you need to see the difference between Page A coming from different pages (in a fallout), I think you would need to create multiple fallouts: Page B Then Page A OR Page C Then Page A etc Howeve. . Could someone let me know if my understanding is correct or not. Metric segmentation. a) you basically only throw away those boxes where the homepage was the only hit. The amount of time that elapsed between these. g. Analytics segmentation. The nested containers allow you to define visitor attributes and actions based on rules between and within the containers. Visits: I am focus on that visit, pages only matter in a visit level. In this video, learn. Courses Tutorials Certification Events Instructor-led training View all learning optionsBoth Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. Compare this hit with the timestamp of the next hit in the visit. In the Description area, enter a description of the custom segment. Click the gear (Options) icon on the right and choose Add Container. Type Visitors who only went to one page. No need to create separate segment. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. Result when we use Visits Metric is, Step Number Visits Step 1 6 Step 2 6 Step 3 5 Step 4. There are three types of containers that Adobe Analytics offers, and the easiest way to see them all is right here in this show dropdown in the segment builder. follow the article Ou posted to get this segment. For example, if a customer placed an order for that. For example, bounce rate for visits is either 1 or 0, average order value for a hit container is also meaningless. Recent updates have significantly optimized the publishing workflow. Seeing the first values of a dimension can. Try this and the result should be like this,For information on how entries work as a dimension, see Entry dimensions. I would use something like this: visitors where (visitors last 3 full month ) and exclude (visitors this month) 2) last pageview of visitor. The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. Filters. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsBy default, a sequential segment identifies all matching data, showing the filter . 5th, 10th, 15th. I would check the following: Check the configuration of the tracking code expiration and allocation under admin >> r. Visitor: Adobe checks that your condition is true at some point during your visitor lifetime. The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. Select the segment dropdown at the top again, and create a segment. Admin. I added more more metrics here. Visitor contains overarching data specific for the visitor across visits and page views. Report Builder: Add or edit. Hit is the most basic level that you can create your segment from. Exactly what I was looking for. Admin. Sometimes visitors reach your site through multiple channels in the same session. First off, you could - 606057Whether you are a new Adobe Analytics user or a seasoned pro, you will leverage segments quite a bit in your Analysis Workspace projects. Segment Example Let’s build a segment from the beginning and walk through some of. This tells us that 100 percent of visitors fall into the grouping of “All Visitors. Learn about Cross-Device Analytics. I saw this old thread that suggested it's not possible. The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. So it involved all the visit related pages. If you want to test that your hits are coming through, you can use the Real-Time reports to view your QA Test sProp values in near real-time (Note: Processing Rule data will not appear. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Compare this hit with the timestamp of the last hit of the visit. A dimension is visit-based if it does not change or occur multiple times within a single visit. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. . If I use above segment, Revenue should be 0. The dashboard includes Adobe Analytics high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. In the freeform table, add your eVar sales channel as the dimension and Average Time Spent on Site as the metric. . page = other . Analytics top navigation: Click Analytics > Components > Segments. According to Adobe Experience League, segments can be based on: Visitors based on attributes: browser type, device, number of visits, country, gender. If a large portion of visitors don’t use the. This metric is helpful when you want to understand more about the first impressions visitors have on your site. g. . . Visit: Adobe includes all the hits of the visits if your condition is true during the visit. you can get last page of a visit by a fance segment: hit-segment For the Visit and Visitor Containers with the group ‘Does Not’, the results are not only constricted to the variables in the Hit rather the Visit and the Visitor. What would be the results in that - 256591. Sign In. Sequential segments are created by using the THEN operator, instead of AND or OR. 1 : 1st April. Learn. For any. Hi ! This is definitely a fun question, and I mean that honestly. Thanks, AsheeshA visit starts when the user first arrives on your site. Segments are always at visitor level. Options: (gear) icon. ) Visit container: Page equals any of Page A THEN within 1 Hit(s) Exit Page equals any of Page B AND EXCLUDE Visitor container: Page equals any of Page A THEN within 1 Hit(s) Exit Page equals any of Page B THEN within 1 Hit(s) Page existsAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageI have a created a segment for particular campaign as shown below: I am using the above segment to filter out the campaign visits from overall visits. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo. long story short: using date ranges (in segments) is a mess! the reason is that the final segment does not behave as you would expect. because then i do not understand, why i am using a hit segment, if the metric defines the scope level. For counter/numeric metrics: use the plural form. Along with v81, I am firing event83 as a counter. Visitor Container The Visitor container includes every visit and page view for visitors within a specified time frame. The explanation is something specific to Adobe Analytics: Technically, every Hit occurs within a Visit, so a Visit exists for every Hit. THEN implies that one segment criteria occurs, followed by another. Courses Tutorials Certification Events Instructor-led training View all learning options. Operating system. (Especially visitor case of following) There is a good overview on the Adobe Analytics Help Microsite (linked below). For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday,. In each container, you put your specific page or site section in, that the user has to return to. I believe you'll see similar results if you put page views instead of unique visitors in the calculated metric. Learn about the different segmentation containers and how to use them Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. 1. Dear Unjib, It is because if you select 'Visit' container, not only the selected tracking code will be in the list but all the tracking codes within the same visits and it's attributed orders. This view shows the data based on the visit organized by visitor. Each hit represents an event/action like a page being viewed or a button being clicked or a file being downloaded. The ‘Return frequency’ dimension shows the length of time that passes between visits from returning visitors. Created for: When building segments, the hit, visit, and visitor containers control how much data your segment will contain. 0. If you’re building your segment based off of a hit, or an entire visit, or a group of hits, or a visitor, a group of visits. but did the visits without the zero-numbers on the right disappear with the new segment? btw: what is your evar81 expiry? and a last comment about the orders: you're right, you can't add the standard "orders" metric. So it's not a problem with your segment, but rather the combination of the metrics being used that yields this result. I have created as shown in the screenshot to understand the data at visit level for the users who has seen my target activity and only - 383803. Visitor Container The Visitor container includes every visit. High bounce rates can shed. Hits, page views, and click throughs are all hit-based measures. Mark as New;. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. Im trying to isolate about 10k values in a segment using the contains any of filter/logic. Funnel by Visitor. The "All Visits" segment is essentially just a segment that should contain every single hit. Not all segments created in the Segment Builder are compatible with Data Warehouse. Create a flow visualization. Retention Segment in Adobe Analytics. . a) visit depth does not count repeated instances! if you have a look at page views and visits of this segment, the page views are exactly visits * 2. You can either include or exclude components in your segment definition, but not both. . EventsYour logic is not really correct. When you create a segment, whether it's hit/visit/visitor, it brings in everything that happens at that level as long as the conditions of the segment are met. This article also describes the processing implications of background hits and app launch events (both set by the mobile SDK) to how mobile visits are defined. Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to. Change the first step's "Eventual Path" to "Next hit". Every visit should belong to one, and only one, Visit Intent segment. Exclude container. For example, first touch or last touch. but your segment says only to show visitors who have visited during that time with 2 visits and Level1, but this segment is not saying that within the 2 visits the same section must happen. Visitor contains overarching data specific for the visitor across visits and page views. Metrics: Reference for metrics usable in Adobe Analytics. Segment containers in Adobe Analytics. Visitors constitute the highest-order container in sequential segmentation, with Visits contained within the Visitors container, and Hits contained within the Visitors or Visits containers. Every hit checks for a custom cookie with the page's value; If it exists. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. This dimension is compatible with all interfaces, and is split into an enumerated list of ranges instead of specific integer values. In this video, learn how to use the containers and hear some examples of each. Admin. But I have not understood idea of segmentation correctly. Learn about Cross-Device Analytics. "does not contain" works very differently than "exclude". I wanted to know if this is the same for. What I am looking to do is create a segment that shows me visitors who have visited in the last we. Then, click the panel icon on the far left and drag. . 1. You can think of these containers in terms of fruit salad. So you've got a hit level segment with a product code. Learn. Simple Page View sequence Identify visitors who viewed a page and then viewed another page. it could be great to have the product level also in order to make some analytics based on product and not based on a hit. . Click the gear (Options) icon on the right and choose Add Container. Learn. Let's say your website only had one visitor, Jack, in the whole of October 2020, as follows: Row number Date and Time Page 1 2020-10-01 10:00AM home 2 2020-10-09 1:30PM content-marketing 3 2020-10-18 9:15AM home 4 2020-10-22 5:07PM content-marketing. This is a built-in limitation that cannot be overcome. Dear MattBlake, Have seen your conversation and i don't want to make it complex. Admin. This is any variable that you can find in Adobe Analytics: out-of-the-box variables, eVars, props… Metrics. campaign variable persisting throughout a visit even when set to Hit. See full list on experienceleague. I'll send an - 606057Sign In. Audience publishing. and Abandoned Cart Segment] AND THEN WITHIN 1 VISIT [Container - Visit. The report will return no result or results with 0 (zero) value in metricsHi community, I have started working with data feeds and I am not re-creating segments that we use for reporting, whilst I do not have any issues with visit and visitor level segments, I am somewhat struggling with hit based ones. 2. . When the containers are at the same level as the fallout (e. There are several ways to access the Segment Builder: Segment Comparison (Hit VS Visit VS Visitor) I recently started studying Adobe Analytics. Or. . Visits cast a wider net comprehensive for the entire Visitor web session whereas Hit based segments are based off occurrences of page or link requests. Compare this hit with the timestamp of the last hit of the visit. Lets you select the top-level container ( Visitor, Visit, Hit). The container architecture employed in the Segment Builder defines. Sign In. Internal Site Search. For example, if a visitor looks like this. I would advise you to read through this first : About Segments and Containers Now here is how I understand it: Hit container == one Adobe Analytics Server call Visit Container == returns data from all Adobe Analytics server call sent during a visit Visitor container == returns data from all Adobe. In other words, you may want to build a segment of visitors who did “thing A” and then did “thing B,” so that you can see how that sequence of events affected all of the other data. It provides a canvas to drag and drop metric dimensions, events, or other segments in order to segment visitors based on hierarchy logic, rules, and operators. but if someone asks you to look at the combined PVs for those pages. g. A hit is almost equivalent to a server request. And not only me; some of my clients did not find it easy to learn exactly how the different segment. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. The next best thing that you can do is to get the data out into your own interface, e. The example below represents how data is sent to Adobe Analytics when a customer authenticates for the first time, on the first device: eVar16. You can either include or exclude components in your segment definition, but not both. For more information, please visit the documentation. Get all visitors (containers) who didn't have a visit this month, but before. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. Is this - 606057Admin. Visit container where page equals Purchase Page: Viewing a pages report with this segment only displays all data from the first visit, since the second visit does not have a Purchase Page. 2 : 2nd April. I uploaded using the segments api and everything saves and works fine there. Can anybody explain why? Method 1: Visit segment where Visit Depth is > 10 Method 2: Visit segment where Hit Depth is > 10 Method 2 has a. Is that what you mean? It is not clear to me whether my segment only filters out v. Adobe Analytics calculates bounce rate by taking the ratio of visits with only one hit compared to the total number of visits. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. This metric is not available in Data Warehouse due to. Exclude containers can be quite frustrating to comprehend. . Sign In. 13. . "You can apply more than one segment to a report (this is called segment stacking). Adding a container in Segment Builder. Segment ・container type:Hit ・internal search Terms 「contains] "Ski" Metrics. . but you could create another {visit segment with hit-container (order exists and. com When building segments, the hit, visit, and visitor containers control how much data your segment will contain. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. So my visitor case. See Create a solution design document in the Implement user guide. When a visitor returns to your site, Adobe looks at how long ago the previous visit was, and buckets the hit in the appropriate dimension item. In these cases, non-social domains can appear in this. . Technically if you only ever look at UV as your metric, using Visitor would work. I want to filter for only specific hits, and then filter those results with a visitor scope. Unique visitors in a hit-level segment should simply equate to a hit-level segment. The hit-level data will filter this sequence irrespective of previous, past, or interim visit sessions or the. Because summary data source uploads contain aggregated metrics without a visitor ID, they cannot be segmented in Visit and Visitor containers. Adobe Analytics Ultimate. So for example 30 minutes. Basically I want to first filter a data set for only specific hits, then I want to filter only those hits for a visitor level criteria. Experience League. Courses Tutorials Certification Events Instructor-led training View all learning optionsSign In. Using the same approach as with signals and traits, you define segments as a combination of traits. Why can’t I see the segment I created in the Segment Manager? Possible reasons: Some dimensions are available only in Data Warehouse and not in the. Based on your example above, when you create a segment A, B and C, the answer will be 1 Minute 30 Seconds but none of the pages (A, B and C) are the bounce or an exit. In the Show drop-down menu, choose Visitor. Could someone let me know if my understanding is correct or not. Essentially if any of these 10k values are in the hit, visit or visitor only show me corresponding behavior for this segment. There are three types of containers that Adobe Analytics offers, and the easiest way to see them all is right here in this show dropdown in the segment builder. Analytics components help you fine tune and empower your analysis of data. As I have always seen it, the Visitor container as the largest of the three (Hit/Visit/Visitor) and would carry beyond a single visit, which would invalidate your segment. .